Web / Local SEO / Lead Generation
Appliance Service Kolkata
A conversion-focused local service website designed around high-intent appliance repair searches in Kolkata.
A lead-generation website for a local service business
- Local SEO
- Lead Generation
- Web
- Performance
Project
- Type
- Client project
- Year
- 2025
Client project
The problem
What was actually broken.
Someone whose refrigerator has stopped working is not browsing. They search a specific appliance and a specific area, and they call the first result that looks like it can come today. A single generic homepage loses that search to whoever built a page for it.
The approach
- 01Build the site around search intent: one page per appliance, per service area, rather than one page for everything.
- 02Put the call to action where the decision is made — above the fold, on mobile, on every page.
- 03Answer the questions that block a call — cost, timing, coverage — before the visitor has to ask.
- 04Keep it fast on a mid-range phone on mobile data, because that is the actual device.
What we built
The capabilities in this build.
- 01Local SEO architecture
- 02Service-specific landing pages
- 03Location targeting
- 04Appliance-specific pages
- 05Lead generation
- 06Mobile-first design
- 07Conversion-focused CTAs
- 08FAQ content
- 09Service area architecture
- 10Performance
How it is built.
- Structure
- Page per service × area
- Intent
- High-intent local search
- Conversion
- Call-first, mobile
- Performance
- Built for mobile data
Stack.
- Next.js
- TypeScript
- Tailwind CSS
- SEO architecture
- Analytics
- Vercel
Outcomes.
- A landing page for each real search, not one generic page
- Call action reachable from anywhere on the site
- Built to be found locally rather than broadly
More work.
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